Shopping for interior design products such as furniture can be a daunting task. It’s important to keep in mind shape, size, color, and texture while deciding if the piece will suit its designated space. Whether browsing in-store or online, customers are very likely to face hesitance due to the inability to actually “try on” the piece in their space.
Imagining these often large pieces of furniture can be challenging, while purchasing five tables to see which one “fits” simply isn’t practical. This is where AR technology comes into play.
How does AR product visualization work?
AR product visualization allows customers to use their smartphones or tablets to place virtual replicas of furniture, decor or other home-improvement items in their space. Here’s how it works:
Capture the space: The first step is to capture the space where the customer wants to visualize the products. This can be done using the camera on the customer’s smartphone or tablet.
Select the Product: The customer can then select a product from a catalog of available products. The product can be selected based on the style, color, size, and other parameters.
Place the Product: The customer can then use their smartphone or tablet to place the product in the captured space. The AR technology uses the camera to track the location and orientation of the product in real-time, allowing the customer to place the product precisely.
Adjust the Product: The customer can then adjust the position, orientation, and size of the product as needed to get a realistic representation of how it will look in their space.
Visualize the Product: Once the product is placed and adjusted, the customer can view the product in their space from different angles and distances, providing a realistic and immersive visualization experience.
How AR technology for product visualization can increase customer trust and sales?
Firstly, thanks to the ability to visualize how a piece of furniture will look in their own space, customers gain much more confidence regarding their purchase decision before spending money on it. This can ultimately lead to a lower return rate and higher customer satisfaction.
Secondly, AR works as a great customer education tool that provides accurate product information. For example, providing details about the product such as dimensions, materials or textures in the form of 3D models, helps customers better understand the product and make a more informed purchase decision.
Finally, AR technology can enhance overall customer service by providing customers with an interactive and engaging experience. This can result in building a deeper relationship between the customer and the brand and increase customer loyalty as well as repeat business.
How can AR home product visualization make your business stand out?
By using AR technology to showcase your products, you can create an innovative and engaging shopping experience that sets you apart from competitors. Customers are more likely to remember a unique and immersive shopping experience, which can help your brand stay top of mind. AR product visualization can help businesses differentiate themselves from competitors who may not be using AR technology. By showcasing products in a unique and engaging way, businesses can stand out and capture the attention of potential customers.
How to use AR product visualization for reaching a wider audience?
AR product visualization can help businesses reach a wider audience by making it easier for customers to connect with products and easily imagine them in their space.This removes the need for in-person visits, limits the necessity for in-store consultations and makes your products accessible to customers all over the world. Another way to reach a wider audience with AR is using it in marketing, keep reading to find out how!
How to use AR product visualization for marketing?
Social media: Use AR technology to create interactive and engaging social media posts. For example, create a video that shows how customers can use AR to visualize furniture in their space, or create a photo filter that allows customers to virtually try on different home decor items.
Website and e-commerce: Use AR technology on your website or e-commerce platform to allow customers to virtually place products in their space. This can help customers make more informed purchasing decisions and reduce the likelihood of returns.
Email marketing: Use AR technology in email marketing campaigns to showcase new products and allow customers to virtually visualize them in their space. This can increase customer engagement and drive sales.
Trade shows and events: Use AR technology at trade shows and events to create an immersive and engaging experience for attendees. For example, set up a virtual home design experience that allows attendees to see how different design elements will look in a space.
Who can benefit from AR product visualization?
Furniture: Help customers visualize how furniture will look in their space before making a purchase to easily communicate the dimensions, colors and textures of any piece.
Home Decor: Whether its wall art, rugs or lighting fixtures, AR is extremely efficient at improving the decisiveness of clients seeking the “perfect piece” to match the rest of their space.
Interior Design: AR technology can be used to create virtual mockups of spaces. This can be particularly useful for clients who have trouble visualizing how different design elements will come together in their space.
Home improvement: Choosing the perfect fence, shed or even pool for the backyard can be made simple and frustration free with AR product visualization.
The future of AR product visualization.
The future of AR product visualization is bright, and it is likely to revolutionize the way people shop for home-improvement and interior design products in the coming years. With advancements in technology and the increasing popularity of AR, we can expect to see more innovative and immersive AR product visualization experiences. As the technology continues to develop and become more widely adopted, it is likely that AR product visualization will become a standard feature of many industries, offering customers a more efficient and enjoyable shopping experience.
Interested in learning how AR product visualization can benefit your business? Contact us